Beatrix Potter

GUND® Peter Rabbit™ Plush signals a unique collaboration between two heritage brands, both loved around the world.

Founded in 1898, GUND® is America’s oldest soft toy company, producing some of the earliest licensed soft toys before joining Enesco in 2008.

For thirty years Enesco has created ranges of Beatrix Potter-inspired gifts and collectables. This collection of plush soft toys, inspired by the characters from the iconic tales have been beautifully made by hand in GUND’s trademark style using soft, tactile plush and with careful attention to detail. The collection features Miss Potter’s most popular characters, familiar friends such as Jemima Puddle-Duck™, Mrs. Tiggy-Winkle™ and, of course, Peter Rabbit™ himself. Some, maybe not quite so familiar characters are also part of the collection, Mr. Tod™, Tom Kitten™, Tommy Brock™, Hunca Munca™, for example.